the amazing story of bluum

It was early summer 2011 in New York City when bluum was born.

Founder and CEO Markus Rauschnabel - father of Linus (16 years), Laurence (14 years) and Lucie (10 years) - met his new neighbors who had just recently had a new child. It was obvious that they were struggling with an overwhelming amount of product choices for their little one. It was easy to get things shipped home, even overnight. However, what the new parents 'should' get was a much harder question to answer. What if, Markus wondered, there was a way to share the knowledge about the best products with many moms? And have them try the products for themselves at the same time?

A brand is born - but what's "bluum"?

There are a few things this new service needed to do:
- It allows you to try before you buy. If you like something, you can buy it later.
- Like a magazine, it recommends the best products, but they are the actual products you can try at home.
- It shows what other moms think and how the item worked for them.
- It allows to give brands feedback about what works and what doesn't.
The only thing missing was a name. Bluum's two founders hail from Germany, where "flower" means "Blume". Flowers bloom and so it was a quick way to have "bluum" connect the heritage of the founders with the idea of a blossoming child - a brand was born!

First box - first reviews

The next steps included assembling a team of moms to find products and get in touch with mommy bloggers. Shortly after, bluum kicked into high gear. The website went live and soon a few mommy bloggers picked up the concept, featured it on their blogs and only 3 weeks later more than 4,000 curious moms signed up to get their first box. In early September 2011 bluum was ready to see the light of day.

Teething pains and a remedy

In the beginning, Bluum sent a monthly box with 4 sample-size versions of mom & baby products to try. While the idea was wildly successful, we listened to feedback carefully and - inevitably - realized, that bluum had to grow up. At the beginning of 2013, bluum boxes got a makeover and since then include full-size products, hand-picked for each child's age, gender and developmental stage with a value of $40 or more in each box.

how we do it

Bluum has a team of expert m.o.m.'s (managers of merchandising) who spend their days trying new products, meeting and getting to know brands. It's their mission to evaluate whether a brand is a good fit to join the lineup of bluum's products. Doing that, the team applies hard criteria to make sure we only send responsibly sourced, free of dangerous chemicals and in most cases organically manufactured products that are healthy for baby and mom. Bluum currently works with more than 350 brands and over 1,000 different products.
A lot has changed since the early days when we packaged boxes here in our office. Because personalizing each box for each subscriber is very important to us, we gave the job of packaging our boxes to the experts at a fulfillment center. However, the products that end up in your box run through our own technology that ensures the products are suitable for your child's age, gender and developmental stage, as well as your lifestyle choices, milestones and needs that your little one encounters. Boxes have a value of $40 or more and contain 5 or more full-size products. The age range begins with our pregnancy line where products are covering the life of a soon-to-be mom and a few items for the growing child. The baby line covers monthly boxes from newborn to 12 months. Toddlers range from 13 to 36 months and are followed by pre-K and pre-school boxes for children all the way up to 5 years. Don't forget, there are always one or two surprises for mom, too!
Each box is individually curated for each subscriber and packed by hand in Connecticut. We source our material in the USA and are proud to do so.

Where we are today

At bluum, we have a passion for babies and moms.

 
Going on a selfie safari. #KoalaQXselfie
@belle_simoes
@belle_simoes
@carolgrilo hahaha que fofo!!! 😻
@andrewtcostello
@andrewtcostello
@mrbilliam75
@mrbilliam75
@mrbilliam75
@andrewtcostello , you beat me to it.
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@salmantavassoli
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@sepehrsanam
@sepehrsanam
@sanam_akbarnia kuaaalllaaaaa
5135   64   14 hours ago  
 
Window Shopping. New Sony 4K TV. #SonyNews
@xavdumo
@xavdumo
I want one :-D
@edharley2001
@edharley2001
Yes please...
@findetmaria
@findetmaria
Das ist jetzt keine Werbung!! Habt ihr Maria aus Freiburg gesehen? Sie wird seit 347 Tagen vermisst. mehr Infos in meiner Seite unter meinen ersten Bild!
@gianlumk47
@gianlumk47
Does someone want to follow me? I will give you some likes
@shayan_najafi1773
@shayan_najafi1773
Woooow😍
5752   61   2 days ago  
 
Poolside chat. #SonyTV
@gianlumk47
@gianlumk47
Cool
@cyzczy1212
@cyzczy1212
这么打游戏就爽啦
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Mi reina te invito a mi casa @stephanyslzr para que nos bañemos en la piscina y vemos una peli...
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Wanna gain 1k followers?. 1 follow me. 2.spam with likes and comments 3. Wait :)
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@ledi_svetlana
В Saw it in a Sony store 😍
7021   101   3 days ago  
 
TC-50 Cassette Recorder. Part of the 1967 Apollo 7 mission. #TBT
@vovanzalutskiy
@vovanzalutskiy
Start producing turntables again!!!
@seal1567
@seal1567
Are you guys already working on the PS5?!!! Excited
@arthurdolz
@arthurdolz
How is this Sonys instagram account if it is isn't sony soppose to have million of followers? @sony
@saiborr
@saiborr
Loll.. You forgot to post about the ps4 @sony
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@ali7777m
Add me please
5387   33   1 weeks ago  
 
Five Stars #SonyRX
@manar_bj
@manar_bj
Cooooooool ♥
@a7med_raw
@a7med_raw
@m_assad88 😉😉
@maggiembear
@maggiembear
I don't know whether to buy a RX10 instead of a Canon 70D
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@victorfelipe_marques
Eu adoro eu me amarro
@undeadskateboarding
@undeadskateboarding
#sonyhx300
5663   47   1 weeks ago  
 
Tusken Raider Gear? #Sony DEV-50
@hardhaxer
@hardhaxer
@mrnodayzoff89 hey I was about to send some bad stuff , but I want to stop here and tell you some stuff , I get bullied everywhere , and I don't like it , I use hacking to just make me forget stuff , this pain , even when I say to some people that am an Arabic , they all just be racist , and you don't , and I respect that , and I was a real hacker , Was , now about 1 year , I stopped hacking , but want to people to stop Saying bad stuff , I put a hacker , I know how to hack , but I don't want to anymore , I just want to stop this bullying thing . And yeah am an Arabic Muslim , and yeah I use bad Lang coz some people use it to and I am not the kind to shut up and be a coward
@hardhaxer
@hardhaxer
@mrnodayzoff89 so I want to say that I respect you , and I don't say that coz am a coward , but I say it coz man , I didn't knew that there are people like you , man you don't know how do I feel , I mean I hate people , I won't trust anyone , I will just pick a fight with anyone , because I get bullied everywhere man . So please just dont comment bad stuff , again , I can keep doing this all year. But I think you don't deserve it , so I respect you , and goodbye
@riseabove___
@riseabove___
@hardhaxer nicely put
@hardhaxer
@hardhaxer
@riseabove___ thank you
@hardhaxer
@hardhaxer
And we all know who win ..
4625   145   1 weeks ago  
 
Announcing Sony's a7S Full-Frame Camera. #SonyNews. #SonyAlpha
@zachroblox23
@zachroblox23
Nice
@daniel__hughes
@daniel__hughes
The real world is not ready for 4k! So not being able to capture it in camera is not that big of a deal. I am most excited about 120fps@720 this will be the most reasonably priced camera to capture slow motion footage in a body like this. I will be making the switch to sony if canon doesn't make any announcement before the release. Way to go sony 👍👏 😁
@davideandr3
@davideandr3
@sony have a look at what the Z1 has done on my photography page, really a potential, can't wait to experience the Z2
@undeadskateboarding
@undeadskateboarding
#sonya7s
@ekadjam
@ekadjam
Kapan ya bisa beli...?
5874   55   1 weeks ago  
 
Paris at Sunset by @travelinglens #Sonya7R #FeatureFriday
@ayham_taleb
@ayham_taleb
@hanaashaghouri :-D♥
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@everton89rosa
#partiu #frança @jackista ?
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Oh i luv it
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13 dias @jrfister !
7407   38   2 weeks ago  
 
1950's: TR-55 Radio. #TBT #SonyAudio
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📻📻📻
@_j_a_x_o_n_g_i_r_
@_j_a_x_o_n_g_i_r_
Hahaha ^_^
@rylandgreens
@rylandgreens
Freaking awesome! Imagine this as retro Player With WiFi/LTE/3G with RDIO, Beats Audio, Pandora, SONY Unlimited, Juke or any other nice music service... plus a massive 1TB SSD for local storage. What a dream... LOL...
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@saiede9 inja apple bevojud naumade bud :-P
@brody_eckstein
@brody_eckstein
Can you play fruit ninja on there 😂😅
4936   34   2 weeks ago  
 
Clear Skies. #SonyAlpha
@amirsmart75
@amirsmart75
I prefer lumia 1020
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@roudisulaiman12
Lumia 1020 beats it by way!
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@samcoolsome
👍👍
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@and_ladybug
meu primo @wanderleyharrison disse que dá pra usar com S3 @marcusjosebarreto
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@geophsmith
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5731   41   2 weeks ago  
 
Introducing Sony Power Foods. Visit Blog.Sony.com to learn more. #AprilFools
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@rosebrassslide
@simulationnation It says #aprilfools
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bazinga😉
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@jacob_dalton05
@sony crazy #gogetit
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@thomas7ashness8
Get a cable then stick it in a breakfast bar
4986   97   2 weeks ago  
 
Sleek & Strong. New #SonyAudio Systems. #SonyNews
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@m_azzy
@mariamkhalid21 plasma screen bae.
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@thomas7ashness8
Big screen TV
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wow that's elegant!
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7171   86   2 weeks ago  
 
Twinsies. #Xperia
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I love sony!!i havea xperiaz
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@sony_productions
FOLLOW ME TO WIN! Sony©
@jackybbl
@jackybbl
Waiting for you Xperia Z2
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@kuwait112
Really the strong phone will wait at kuwait
@kuwait112
@kuwait112
Z2😍😍😍
5459   53   3 weeks ago  
 
Digital Paper. #SonyNews
@djd808
@djd808
I feel like this is something I saw in a Skymall magazine years ago. @sony I love ya but your killing me with this.
@paniaguai
@paniaguai
wow! #sony
@nansoong
@nansoong
so expensive
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@sypnolex
Seriously? 1100$?! Will there be a junior-high edition for like 200$?
@lizayyyy14
@lizayyyy14
Don't shut down free realms! Please! I love the game! I grew up with it! ):
4845   79   3 weeks ago  
 
Wood Frame #NEX
@fkh_fatima
@fkh_fatima
@celina_chucks ^_________^
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@celina_chucks
@fkh_fatima in chie akhe:|
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@fkh_fatima
@celina_chucks man sony doost daram kho!:|||=))))
@dannooh
@dannooh
Why are all Sony lenses so expensive? :( @sony
@enrico_993
@enrico_993
@alex_98_ il mio amoooreee 😍😍😍
6651   91   3 weeks ago  
 
A cappella. #SonyAudio
@sirajyousef
@sirajyousef
SONY Brilliants!!!
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@jeancarlos_ri
Sony
@adamgbiggs
@adamgbiggs
Sony STR-DN1040? I love Sony audio/video kit
@anatolybrykhovetskyi
@anatolybrykhovetskyi
Magnificent.
@edz1903
@edz1903
Clear sound
5758   53   3 weeks ago  
 
Dressing Smart. #Xperia #SmartBand
@labinot99
@labinot99
When z2 is reliases does the smartband comes whith it?
@lizayyyy14
@lizayyyy14
Don't shut down free realms! Please! I love the game! I grew up with it! ):
@boyaliu0123
@boyaliu0123
goddamn beautiful... No defense for my SONY!!!
@abrahamsrud
@abrahamsrud
Could you make one in grey?! ♡
@mahmood_dhaif
@mahmood_dhaif
@sweetysm
5900   63   3 weeks ago  
 
Emerald City. St Patricks Cathedral by Popp1973 on Flickr #SonyNEX #FeatureFriday
@mokkaman22
@mokkaman22
@_jamesbird which exact problem do you have? Can't you start your device or cant you just play online?
@_jamesbird
@_jamesbird
I cant play online it wont let me sign in @mokkaman22
@mokkaman22
@mokkaman22
@_jamesbird have you tried to contact the sony service hotline or the forum?
@mokkaman22
@mokkaman22
So far i know thats a problem with the psn servers many preople have the problem @_jamesbird
@ragesnipes
@ragesnipes
Cool
5097   23   4 weeks ago  
 
Day trip. Camera bag of @BrianSmithPhoto #SonyCamera
@maxwelllitaoi
@maxwelllitaoi
索尼大法好⊙△⊙
@msl02
@msl02
Heisann
@sikvideos
@sikvideos
Lovin' it! #SonyLife
@mokkaman22
@mokkaman22
Is the PS4 Giveaway in germany finished? I'd like to know who won
@mokkaman22
@mokkaman22
@sony
4547   40   4 weeks ago  
 
Virtual Reality. #PlayStation #GDC14
@y_it808
@y_it808
@huntacob was this what you were talking about?
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@just_russel
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@jsherlin_154
SAO!!
6581   171   4 weeks ago  

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